PhotoBroom
Download on the App Store

Privacy

Your photos are never uploaded

PhotoBroom analyses your photos and videos on your device using Apple’s Vision framework. No media is uploaded to any server, there is no account, and there is no sign-up. This page explains what that means precisely — and, just as importantly, where the boundary is.

This is the privacy policy for the PhotoBroom app. It is published byA.I. Software (Amsterdam, the Netherlands), the developer of PhotoBroom (“we”, “us”).

What stays on your device

Your photos and videos, always. Every part of the pipeline that touches media runs locally: reading the library, extracting Vision feature prints to find near-identical shots, scoring photo quality, grouping, and deleting. None of it involves a network request, and none of your media — not the files, not thumbnails, not derived image data — is sent anywhere.

The results of that analysis stay local too. Which photos were grouped together, which you kept, which scores they were given: all of it lives in a database on your device, and resetting it from Settings removes it.

Where the boundary is

PhotoBroom does make network requests, and it is worth being exact about which. It asks Apple whether you have bought Pro. It sends product analytics, subscription and purchase data, and advertising measurement data to the third-party services listed below. None of them receive your photos, your videos, your thumbnails, or anything derived from your media.

Analytics and usage data

To understand how PhotoBroom is used, improve it, and analyse user journeys and conversion funnels, we collect analytics and usage data. This may include:

  • App interactions and feature usage (screens viewed, buttons tapped, actions taken)
  • Session information (session length, frequency of use)
  • Funnel and conversion events (for example, onboarding completion and subscription steps)
  • App performance and diagnostic data (crashes, errors, load times)
  • Device and technical information (device model, operating system version, app version, language, region, and device identifiers)

Advertising

PhotoBroom shows no advertising inside the app. We promote the app through advertising platforms, including Meta (Facebook and Instagram), Google Ads, and TikTok. To measure the effectiveness of our advertising, attribute app installs, and optimise our campaigns, we use software development kits (SDKs) and services provided by these platforms and by our mobile measurement partner.

For these purposes, we and our advertising partners may collect and process:

  • Advertising and device identifiers (such as the Identifier for Advertisers, or IDFA, where permitted)
  • Install attribution and campaign data
  • App events relevant to advertising and measurement (such as installs and purchases)

This data may be used to deliver and measure advertising, including personalised and interest-based advertising, and may be shared with the advertising platforms listed above.

We use a mobile measurement partner, AppsFlyer, to attribute installs and measure our campaigns. AppsFlyer receives the advertising identifier (IDFA) where App Tracking Transparency permits it, install and campaign data, and purchase events, and passes them on to the advertising platforms listed above.

App Tracking Transparency

Where required, PhotoBroom asks for your permission before tracking you across apps and websites owned by other companies, in accordance with Apple’s App Tracking Transparency framework. If you do not grant this permission, PhotoBroom will not use the IDFA to track you across other companies’ apps and websites. You can change your choice at any time in your device Settings under Privacy & Security > Tracking.

Third-party services

We use third-party service providers to operate the analytics, subscriptions and advertising described above:

These providers process data in accordance with their own privacy policies. Your data may be transferred to and processed in countries outside your country of residence, including the United States. Where required, we rely on appropriate safeguards for such transfers.

Your choices

  • You can limit ad tracking through the App Tracking Transparency prompt and your device Settings.
  • You can reset your advertising identifier in your device Settings.
  • You can manage your advertising preferences directly with Meta, Google, and TikTok through their respective settings.

What PhotoBroom asks permission for

Photo library access, because finding duplicates means reading the library. PhotoBroom works with limited access if you would rather grant only a selection of photos, though it can then only work with what you have selected. It also asks for notification permission so it can remind you about pending cleanup, and for permission to track as described under App Tracking Transparency above. Declining either changes nothing else.

What happens when you delete something

Deletion goes through the standard iOS photo confirmation sheet, which every app must use. Nothing is removed without your explicit approval. Deleted items go to Recently Deleted in the Photos app, where iOS keeps them for 30 days before removing them permanently, so a mistake is recoverable for a month. If your library uses iCloud Photos, the deletion applies to every device signed into that library straight away, and the item sits in Recently Deleted for 30 days on each of them before iOS removes it for good.

This website

photobroom.com sets no cookies, runs no analytics, and loads no third-party scripts. Fonts are served from this domain rather than from a font CDN. There is nothing here to opt out of, which is why you were not asked to.

Children’s privacy

PhotoBroom is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from children.

Contact

Questions about this policy go tophotobroom.com@aisoftwa.re. The App Store listing also carries Apple’s own privacy label for the app.

Changes to this policy

Any changes to this policy will be reflected on this page with an updated revision date.

Last updated: October 31, 2026